" ... 4 8 15 16 23 42 ... "

So. I went to do up more research this morning about alternate reality gaming.

http://www.mirlandano.com/arg-quickstart.html
This site provides a pretty good outline of how the whole thing works.

For those detective-wannabe, and those who enjoy working together in groups to solve mysteries, yeah this thing's for you.

Go listen to this phone recording if you've got 45 seconds.
http://www.youtube.com/watch?v=DrDEMbRYMWw
Apparently this seemingly "normal" video on youtube is a 'rabbithole', one of the ARG terms they use to refer to an entry point into an ARG.

And for the Heroes fans... http://www.primatechpaper.com/ ... sounds just like the company aye?

For me, i prefer more straightforward games. Cluedo comes the furthest for any mystery-solving games.